Why open an e-commerce project?
Let's start with “why”. There are many reasons why you should start e-commerce at this moment, most notably:
1. Ease of getting started:
Now you can start an e-commerce business in just a few hours without any difficult requirements at all.
2. Low start-up cost:
You can start an e-commerce project with small costs that you can easily manage.
3. People are accustomed to buying from the Internet:
At present, everyone has become accustomed to buying anything and everything from electronic stores, not like before, and the demand for electronic stores
is increasing at a high rate.
4. There is still a place for you:
You may think that the e-commerce industry has become very crowded and that there are tens and hundreds of stores in each niche, but the truth is that this is not true at all.
5. Continuous profit:
You can profit from e-commerce while you are sleeping, on vacation, or traveling abroad, e-commerce = great freedom in terms of profit.
6.You are your own boss:
You can work whenever you want, from wherever you want, and you do not have a boss controlling you.
7.You learn many important skills (especially digital ones):
During the journey of building your online store, you will be able to learn many skills that will benefit you and strengthen your capabilities in the labor market.
What do you need to open an e-commerce business?
In fact, nothing.You just have to have the appropriate idea and mentality to learn and develop and the ability to correct mistakes and improve.This is the most important thing you need.
It may also be beneficial for you to have capital in the beginning, but if you do not have it, there are other methods that may suit you with very simple costs that will help you get started.
In general, whether in life or at work, the most important thing you can have is desire, perseverance, and learning. If you have these three, you will succeed in anything you do.
Steps to open an e-commerce project
In this part of the article, we will give you the 8 practical steps you need in order to open a successful e-commerce business.
Be very focused and bring a pen and paper and record all the notes and responses related to each of the following 8 points:
1. Find the right business model
A successful project = a successful business model, and this also applies to an e-commerce project.
The business model is the basis for the whole matter, and on its basis all the details and the following eight points that we mention are determined.
Among the most famous business models that can be followed in the world of business and trade are:
1. B2B model or (Business to Business):
In which sales are made from one company to another, it is the sale of services and goods directly between companies and each other in large quantities and often periodically.
2. B2C model or (Business to Consumer):
3. C2C model (Consumer to Consumer):
This is a model in which users sell products to each other through an intermediary platform such as Etsy and eBay.
4. C2B (Consumer to Business) model:
A rare and not at all common model in which users provide services to companies, often combined with freelancing and sites like Upwork, Freelancer, etc.
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2. Choose the product
After you have chosen the business model for your store and most of the features of your project have been defined, you now have to choose the products you will sell.
It is likely that since you opened this article in the first place, there is a product or several products that you are thinking of selling, but before you make this decision, you must take some factors into account.
These factors will ensure that no problems occur in the future, and they are:
1.The product has an audience:
Coming up with an idea for a new and innovative product is great, but it is often not practical. Unlike a product that already has an audience that knows it and buys it regularly, the risk and cost will be much higher.
2. The product is not seasonal:
You must make sure that you will be able to sell the product throughout the year and not just for a small period during an occasion, event, movie, or trend, as the product you are looking for is the one that is in constant demand.
3. The product fits your budget:
Whatever product you sell, you will have to supply it in large quantities, which may not fit your budget at first, so you have to look carefully at your budget. For example, do not open a store for expensive iPhone devices in this way when you can barely buy two or three phones.
4. The product is within your scope of expertise:
This point is not as necessary as the previous points, but it greatly increases the probability of the success of your online store. The closer you are to the target market, the better you know how to attract its customers.
3. Find a source for the product
In most cases, you will need a supplier. Whether you are providing a product or service, you will need someone to provide it in large quantities.
Either you will import goods from a supplier such as those on Alibaba, for example, or if you will provide a service or digital product, the freelancers will be the suppliers in this case.
After finding a number of good and reliable suppliers, you should know the prices and shipping methods, and request a sample to ensure the quality of what they provide.
Then choose the most appropriate one for you, and of course you will use the same criteria with freelancers if you are providing a digital service or product for yourself.
There are some business models that do not require doing all these steps, such as drop shipping, in which you hunt customers and take a percentage from them while the supplier or other party does all the work and tasks.
The last option you can choose is to manufacture your own products, and this model is very effective in cases such as handicrafts.
. Study the market, competitors and target audience
Market research and competitor analysis are among the most important factors for the success of any e-commerce project or any project in general. It is one of the important steps that you should not skip.
We must clarify something important at the beginning, which is that the presence of a highly competitive market does not mean that you are late or that you will not be able to sell in it. Rather, it means that this market actually has a large audience from which you may make a lot of profits if you take the right steps.
Therefore, do not let the market and the great competition prevent you from starting in a specific field and turning to another market with little competition.
At the same time, don't start in markets dominated by big brands, you're probably not at that level yet when you're starting out.
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